At the height of the Dot-com Bubble in the late 90s, Bill Carr came across a rare opportunity to be a part of internet-giant, Amazon. After a hugely successful career spanning 15 years as Vice President of Prime Video, Amazon Studios and Amazon Music, he stepped down to reflect on his experience. Bill is now co-author of the newly published ‘Working Backwards’, a first person account of Amazon’s revolutionary principles and processes, which catalysed the launch of such businesses as Kindle, Prime, and AWS.In this episode, Bill shares his once-in-a-lifetime opportunity to become part of one of the fastest growing internet companies in the world, the lessons he took forward from Procter & Gamble, and how your long term success is forged not on easier roles, but on the resilience you grow through challenging times.Lee and Bill discuss:Lessons from Bill’s time at Procter & Gamble and AmazonThe feeling of possibility when arriving at AmazonFighting established competitors to launch Amazon Prime VideoWorking with his talented team on products with tangible world impactFinding most personal growth in tougher timesHow Bill’s new book aims to highlight Amazon’s revolutionary management styleSend us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/