038. Rand Fishkin – How To Create Great SEO Friendly Content Plus Key Trends In Search
Rand Fishkin - How To Create Great SEO Friendly Content Plus Key Trends In Search
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Resources Mentioned:
https://moz.com/
Books Mentioned:
* Good to Great: Why Some Companies Make the Leap...And Others Don't
* Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
* The Billionaire Who Wasn't: How Chuck Feeney Made and Gave Away a Fortune Without Anyone Knowing
* Influence: The Psychology of Persuasion, Revised Edition
Key points (with timestamps)
* 0:38 - Ash introduces Rand Fishkin
* 1:49 - Rand on Abraham Joshua Heschel’s quote
* 3:31 - How SEO & content marketing play an important role in business success
* 5:50 - How do you get your content in today's information overload environment?
* 8:10 - Rand's view on how SEO has evolved
* 10:45 - Will retargeting and remarketing impact google's search?
* 13:36 - What we think Google's crystal ball is saying
* 14.31 - Mobile search is not cannibalising desktop search!
* 17:32 - On Matt Cutts’ comment about guest blogging being dead
* 20:30 - How small to medium businesses can use SEO to their advantage
* 21:55 - How to figure out the conscious and unconscious intent of a searcher on the web
* 23.52 - A good question to ask yourself when creating content (that people will want to amplify)
* 26:42 - Common challenges in implementing SEO and how to overcome them
* 29:54 - Action steps you can take right now
* 32:44 - Books that have great impact with Rand
* 33:45 - How to listeners can get contact with Rand
If you enjoyed this podcast, please leave a review on iTunes and share this with 3 or more friends - your referral is the ultimate compliment!
Share This Podcast:
Click to tweet
Share on Facebook
Resources Mentioned:
https://moz.com/
Books Mentioned:
* Good to Great: Why Some Companies Make the Leap...And Others Don't
* Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
* The Billionaire Who Wasn't: How Chuck Feeney Made and Gave Away a Fortune Without Anyone Knowing
* Influence: The Psychology of Persuasion, Revised Edition
Key points (with timestamps)
* 0:38 - Ash introduces Rand Fishkin
* 1:49 - Rand on Abraham Joshua Heschel’s quote
* 3:31 - How SEO & content marketing play an important role in business success
* 5:50 - How do you get your content in today's information overload environment?
* 8:10 - Rand's view on how SEO has evolved
* 10:45 - Will retargeting and remarketing impact google's search?
* 13:36 - What we think Google's crystal ball is saying
* 14.31 - Mobile search is not cannibalising desktop search!
* 17:32 - On Matt Cutts’ comment about guest blogging being dead
* 20:30 - How small to medium businesses can use SEO to their advantage
* 21:55 - How to figure out the conscious and unconscious intent of a searcher on the web
* 23.52 - A good question to ask yourself when creating content (that people will want to amplify)
* 26:42 - Common challenges in implementing SEO and how to overcome them
* 29:54 - Action steps you can take right now
* 32:44 - Books that have great impact with Rand
* 33:45 - How to listeners can get contact with Rand
If you enjoyed this podcast, please leave a review on iTunes and share this with 3 or more friends - your referral is the ultimate compliment!
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