How to use trade associations to get publicity and why running can be good for PR.
Trade and consumer associations don't sound exciting but can be a brilliant way to partner with other companies to undertake industry-wide public relations, to change Government policy, or to engage consumers.
I talk about the vertical and horizontal types of trade organizations, and 5 tips on how you can get media coverage for your company by membership and participation in events.
As EASTWEST PR we have just joined the British Exporters Association. This is just one of so many trade associations worldwide. In the UK there is The Trade Association Forum (TAF) established in 1997 and administered by the CBI. The Associations Association. Singapore has the Singapore Business Federation works with Trade Associations and Chambers (TACs) in Singapore for a comprehensive representation of the business community. In Europe the Association of Accredited Public Policy Advocates to the European Union, for example, has a directory of advocate organizations across the Union.
The Marketing mentor website has a long list also of trade associations, and events websites to find more contacts for your company.
Consumers have their own associations - such as the consumer protection association e.g., WHICH founded in 1957 has 1.3m members and supporters.
How can your organization participate, contribute and leverage association membership? I am sharing from over 25 years of experience of building relationships with partners, Governments, and the media around the world.
Finally - I mention my good friend Jin Chong - if you want one of his cool T-shirts saying 'Jet Covid Away' then click his link and tell him you heard about him on this podcast.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
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Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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