In this episode, we welcome Susan Barry, host of the Top Floor podcast and founder/CEO of Hive Marketing. Dive into Susan's extensive background in hospitality, from her early days in restaurant catering to her significant role in Starwood, opening New Build hotels. Discover her journey of starting her own business during the financial crisis and evolving it into a B2B marketing powerhouse in the hospitality industry. Susan shares how she launched her podcast, Top Floor, and its growth over the last four years, while discussing the state of the hospitality industry, technology gaps, and trends. Tune in for an engaging conversation that covers the importance of treating teams well, bringing back the essence of hospitality, and the future of hotel and short-term rental integration. Don’t miss Susan's invaluable insights and her passion for the industry's progression! Connect with Susan Barry: ⁠⁠LinkedIn⁠⁠ ⁠⁠Hive Marketing The Top Floor Podcast SLICK50 - for 50% off LinkedIn Content Made Easy Connect with Wil: ⁠⁠LinkedIn⁠⁠ ⁠⁠Instagram⁠⁠ This episode is brought to you by our sponsors at: ⁠⁠Hostfully⁠⁠ – $500 off onboarding fee using code SLICK500 - Connect with⁠⁠ Frank here!⁠⁠ ⁠⁠Send Squared⁠⁠, the Hubspot for Hospitality Brands & Professionals! Get your business and leads organized and automated with Send Squared, the industry's best CRM! ——– Thank you for tuning into our podcast!⁠⁠ Slick Talk⁠⁠ is a⁠⁠ Hospitality.FM⁠⁠ production, and you can find more of our shows at Hospitality.FM or anywhere else you listen to your podcasts! Listen to more episodes on our⁠⁠ website⁠⁠ and take a look at our amazing⁠⁠ podcast and network sponsors⁠⁠ that make this all possible! You can also listen to our Monday morning podcast,⁠⁠ Good Morning Hospitality⁠⁠, where we discuss the industry in a more casual setting! If you ever want to contact us for guest suggestions or anything else related to the podcast, please fill out⁠⁠ our contact form⁠⁠, and we will be in touch! Last but not least, we love to connect on LinkedIn!⁠⁠ Let’s connect⁠⁠ there so you can see the daily content we post beyond the podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices