How to make a hygiene regime to bring your customers back, Trust Pilot and PR lessons from The Office.
The single biggest issue facing service based companies around the world is fear; the anxiety that consumers have of returning to shops, physiotherapists, dentists etc is that they won't be clean enough to keep them safe.
And in the UK alone there are 70 thousand physiotherapists; so we need to find ways to get customers, clients and patients back.
I propose a hygiene regime which is shared publicly, and share in this podcast how this can be done honestly and with practical advice.
One technology platform which can be used and which I talk about is Trustpilot, a free to use service people's choice for reviews.
With over 300,000 businesses reviewed and 1.1 trillion ratings and reviews displayed in Google annually, companies use Trustpilot to establish credibility and improve their reputation.
Listen to the podcast, and share it with anyone you know-how has a business which involves people meeting people. This may just help, and it's all free to do.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
Please visit our blog post on PR for business please visit our site:
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I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
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EASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.
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