How do you sell from love versus fear? Finka Jerkovic has built her business around that very concept. She is an entrepreneur, speaker, business coach, and author! We talked about her journey into launching her own business and how she followed the calling in her heart to do so. Listen in to hear about Finka's story! Show Notes: Take the Sell From Love Quiz on Finka's website: https://sellfromlove.com/ Buy the Sell From Love book on Amazon (affiliate link): https://amzn.to/3hCGlVP Connect with Finka on Instagram: https://www.instagram.com/finka_jerkovic/  Loving this podcast? Leave us a review: https://ratethispodcast.com/thegoaldiggergirl Partial Transcript - Read the Full Transcript here: https://drive.google.com/file/d/1T7Um5pMwamo46LaSbNKF3FVlzL4alSeh/view?usp=sharing Kimberly Olson:   All right, everyone. Welcome back to another episode of The Goal Digger Girl. I'm so excited because I have a special guest for you. We're going to talk about selling from love with a Finka Jerkovic. Did I say it right, Finka? Finka Jerkovic:   You got it, you did. Kimberly Olson: Yay! It's a beautiful name. Finka Jerkovic:   We're going to blame my husband for that name. Kimberly Olson: Yes, right? Finka Jerkovic:   It's not me. Kimberly Olson: Well, you have Finka, that is so cool, you could just go by that like Oprah. I love it. So it's fabulous. Well, thank you for being on. Finka Jerkovic: So just a quick story. Even when I was younger, I imagined myself being a designer and my label would be Finka. Kimberly Olson: See, I thought that right away, like I can see in script,  Finka. Well, maybe you'll go on to something and kind of lifestyle brand at some point. Well, I'm excited to have you on. My people are going to love this because they struggle with sales. It's the number one thing that I hear, my audience is mostly network marketers, direct sellers, and some coaches. And we have others too, but pretty much anyone online building on social media. And this is the part, this is the part that people get hung up on. And I really want to spend some time picking your brain today. But since you may be new to some of my audience, I would love for you to introduce yourself. Tell us a little bit about you and what got you into entrepreneurship. Finka Jerkovic:   So I have a background in corporate. So I had spent two and a half decades in financial services, mainly in sales type roles, either as a financial advisor, sales leader .worked in sales strategy and communication. And then my last role I was in management and I loved everything that I did, but there were certain parts of it that I'm like, "I know I love the selling aspect. I know I love the people development aspect", and I thought I loved the people development aspect more. And so I ended up becoming a coach and this was way back, I'd say eight years now. And that's sort of the starting point for me of going on that entrepreneurship adventure. And in 2015, it was almost like, "okay, this is, it let's do it". It wasn't only work. It was also lifestyle. And so we ended up, I made my business full-time and at the same time we took our city life.