Once a small Danish startup, Trustpilot has likely appeared at some point on most web-users’ screens en route to its stellar success as a FTSE 250 listed company.Behind that success lies a founder with a drive for consistent growth, and who could fall in love with the problem they were solving - Peter Holten Muhlmann.Peter joins us on Extrology to discuss the company’s inspiration, how they digitised the human quality of trust, and what keeps the startup spark at such scale.Lee and Peter discuss:The natural sense of caution with which Peter takes risksFalling in love with the problem in order to solve itThe inspiration for Trustpilot’s original form and subsequent evolutionImportance of consistent high work rather than a single pivotal momentChanging strategies for success as a company growsExtrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/Send us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/