Josh Katz is the Chief Executive Officer and Founder of YellowHeart, the premiere NFT marketplace for ticketing, music, and community tokens. With upwards of 25 years of experience in the music industry, Josh began his career at Arista Records and Jive Records, working with breakthrough artists like the Backstreet Boys and Britney Spears. In 2004, Josh founded El Media Group, a company providing premiere music curations for hospitality and retail brands at exclusive venues like Nobu and Tao. In 2017, Josh decided to marry his love for music with a newfound passion for crypto, launching YellowHeart. The company was the first to ever release an NFT album and tickets on the blockchain with Kings of Leon and has since partnered with major artists such as Maroon 5, Julian Lennon, Jerry Garcia, and ZHU, among others.
In this conversation, we discuss:
- Working with Backstreet Boys and Britney Spears
- Curating music fo Nobu and Tao
- Travelling the world and visiting the nicest hotels, clubs and restaurants
- Ticketing being super boring
- No innovation in the ticket industry
- Solving ticket fraud
- Including ticket sale royalties back to the artists
- NFTs as ticket stubs = digital collectibles
- Proven ownership
- Partnership with MGM Grand Casinos
- The meaning behind yellow heart
- Working with world class artists
- Building communities with blockchain technology
YellowHeart
Website: yh.io
Twitter: @YellowHeartNFT
Instagram: @yellowheartnft
Discord: discord.gg/bKEp5p96GE
Josh Katz
Twitter: @JoshkatzYh
LinkedIn: Josh Katz
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