This week on the Media Roundtable, we’re bringing you the inside story from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here?

This episode is a recording of Dan Granger’s keynote presentation of Oxford Road’s annual State of Audio Advertising report, which gave attendees the answer.

The free report is now available too–download it now for the full experience at oxfordroad.com/soaa25.

In his address, Dan touches the industry’s most pressing topics—attribution, fragmentation, and the rise of video—and calls for marketers to mobilize around standards that unlock growth. He introduces new data from Oxford Road’s “What Brands Want” survey, challenges assumptions about channel spend versus consumption, and gives Chief Audio Officers in attendance a road map for the year ahead.

“When we define the medium, we can align on metrics. And when we align on metrics, we can unlock scale.”

—Dan Granger, CEO of Oxford Road

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