Welcome and thank you so much for checking out “The Dealer Playbook” Podcast session 44!  In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google.  It is not a secret that when it comes to search engines online Google is the boss! Everyone uses Google and they are by far the undisputed champion of online search.  Starting April 21st 2015 Google will be expanding their use of mobile friendliness as a ranking signal. Google says the change will affect mobile searches in all languages worldwide and have a big impact in their search results.  With the surge of web traffic that is coming from a mobile device, Google will make it easier to get relevant, high quality search results that are fully optimized for the particular device you are on.  So what does this mean for your website if you are a auto dealer or even a car pro with his or her own site?  Here is a quick preview of what you can expect to learn more about in this session: - How does this Google update affect your dealer site.  - How to audit your sites mobile experience. - What exactly Google is looking for and recommends.  That and more in this short but yet value packed session of “The Dealer Playbook”.  Make sure to check out Googles recommendations for a smart phone - optimized site here.  If you want to read from Google even more about the new update you can check that out here.  You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Connect With Team DPB Connect with The Dealer Playbook on Facebook here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.