Russ Wheeler, BBQGuys — In Your Grill: A look at the innovative platform that's changing the outdoor game

Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

EpisodeOct 27, 202127m

Russ Wheeler, BBQGuys — In Your Grill: A look at the innovative platform that's changing the outdoor game

Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

EpisodeOct 27, 202127m

Highlights:Intro to community surrounding BBQGuys (2:46)How private equity actually attracted Russ to the company (5:01)How BBQGuys are getting employee buy-in (7:10)How BBQGuys found gaps in the market for their own brand (10:45)Creating a professional customer base (12:43)Defining the addressable market (15:30)Creating a content platform (17:33)How investors should read into acquisition costs (19:51)Why Russ is excited about getting acquired by a SPAC, Velocity Acquisition Group (22:24)Insight into senior team of the company (25:47)Links:ICR TwitterICR LinkedInICR WebsiteRuss Wheeler LinkedInRuss Wheeler TwitterBBQGuys WebsiteBBQGuys LinkedInBBQGuys TwitterFeedback:If you have questions about the show or topics you'd like discussed in future episodes, email our producer, ross@lowerstreet.co

Top comments

In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value. In Welcome to the Arena from ICR, Co-Founder & CEO of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a fo...

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