Understanding your audience’s needs begins with making connections between their current experiences and your unique skills. This week Liz Dow shares how her organization has listened to the needs of high performers and created an offer to help them navigate challenges and provide leadership support.  Liz and Laura explore how Liz has adjusted her messaging in response to COVID burnout, focused on the question of “what’s in it for you?” and how her ability to foster deep conversation has made her a better advocate and leader within her organization and her community. Liz also shares how she is focusing on improving her public speaking skills and Laura gives specific strategies to navigate the line between “scripted” and “winging it.”   Here are a few things you’ll learn during this conversation: The difference in messaging between approaching the board and approaching sponsors with a new product or idea How to make someone feel comfortable enough to open up during a conversation Why you don’t need to memorize a speech to make it effective How to make more personal connections with your staff How a job becomes a calling   During the 24 Hour Influence Challenge Liz inspires our audience to foster their own deep conversations by asking “What is the kindest thing anyone has ever done for you?” Liz shares how that question has opened doors to honesty and sets a tone of positivity, and how she finds connections with others through stories of kindness.   Liz Dow is the author of the book, Six Degrees of Connection. She is also the CEO of LEADERSHIP Philadelphia, a leadership development and civic affairs organization bringing people together across sectors to serve and strengthen the greater Philadelphia community.   You can learn more about Liz and LEADERSHIP Philadelphia here: http://www.leadershipphiladelphia.org/   During the conversation, Laura mentioned public speaker Linda Cliatt-Wayman. You can listen to her Women’s Convention speech here: https://youtu.be/_4FWiK-iiqQ?t=333   To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.   You can connect with Laura in the following ways:  LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductions