As the real estate landscape continues to evolve, landlords are faced with the challenge of adapting to the preferences and expectations of the emerging generation of renters: Generation Z. Born between the mid-1990s and early 2010s, Gen Z is characterized by its tech-savvy nature, social consciousness, and desire for convenience. 

To successfully navigate this changing demographic, landlords must embrace innovative strategies that cater to the unique needs and preferences of Gen Z renters.

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