After a career in marketing and speech writing, Susanne Norwitz began her "second act" in life with her passion for formulating skincare. Inspired by her father's trips to Guatemala when she was a child, she created Maya Chia in the beautiful city of Charleston. Harnessing the brand's patented chia oil and its unparalleled health and wellness properties, Maya Chia has become one of the most decorated in the clean beauty space.

In today's episode, Susanne shares the Guatemalan influence on the brand and Maya Chia's mission.

Susanne also discusses:

• The brand's patented chia oil
• Formulating and manufacturing products for efficacy and common misconceptions behind clean formulas
• Maya Chia's most effective marketing message
• Some pain points encountered while growing the brand
• Expansion into the hair care category

You'll also hear Susanne's advice to her younger self and what's next for Maya Chia.

Be sure to check out Maya Chia at www.mayachia.com and on Instagram @mayachiabeauty

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