Music and sound influences healing. Which impacts emotion. If sound can heal, then sound can influence marketing decisions in an incredibly powerful way.
In this episode, we discuss the healing influence of sound and music https://www.mindbodygreen.com/0-17515/what-you-need-to-know-about-sound-healing.html. How manipulating a frequency or a tone or even a way something is spoken, can change the entire message. We can harness this power with our brand voice. We are able to craft our sound to be entirely our own; telling a more “sincere” brand story.
Everyone has something to say now-a-days. Some of its relevant and some is not. If you have something to say, then say it. But find a unique way and a unique angle in order to present it. Because there are a lot of people out there potentially trying to say the same thing as you. There are no rules in this new frontier of sound marketing; experiment, experiment, experiment.
My book suggestion for you is Brand Sense: Sensory Secrets Behind the Stuff We Buy https://amzn.to/2XNwTCA. Martin Lindstrom paints a very clear picture of the huge canvas of possibility that we have in marketing through the senses that is widely untapped. It's a great book to flip through and get to the meat of what intrigues you. I especially loved the story about Singapore Airlines and their ability to create a distinct "smell".
Check out this excellent new podcast I wrote intro music for called Fueling Her Further https://podcasts.apple.com/us/podcast/fueling-her-further/id1458061709. Talia helps women break down their barriers to be the strongest that version of themselves that they can be. Great message, wonderful person.
If you're interested in playing with some sound concepts for your brand or for a campaign but not ready to take a full plunge, you can find some pre-made "out of the box" logos that I wrote here https://www.pond5.com/collections/2796592. I’ve categorized these as “uplifting” as generally that’s what people are looking for. However, if you want more edge or another feel let me know. Because I have those too.
My goal for this podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us. I’d love to hear your thoughts so please drop me a line at jeanna@dreamrproductions.com, connect with me on LinkedIn linkedin.com/in/jeannaisham, and follow me on Facebook facebook.com/dreamrproductions. If you need help in developing what your Sound In Marketing landscape may look like, don’t hesitate to reach out and let’s brainstorm together.
Have a great week and we’ll talk again soon.