With the hospitality sector in a state of relative disarray in lieu of the past year’s developments, and the government’s somewhat misguided response trying to help the industry, there are swathes of people begging to return to the kind of experiences and venues that incubate moments of genuine human connection. One man who hopes that his brand, and sector as a whole, emerge stronger than ever with a focus on facilitating the ‘touchpoints of humanity’ is Mark Cribb, the Managing Director of Urban Guild.Joining Lee Cooper to detail the steps on his business journey and years of travelling which renewed his interest in creating moments that people cherish and enjoy, Mark shares his entry point to business ownership and the lessons he carries forward from running a market stall at an early age. He also elaborates on some ‘creative’ business expansion methods, and the importance of taking the first step into entrepreneurship without fear or, as Mark calls it, ‘the paralysis of analysis’.Lee and Mark discuss:The valuable business lessons learned from running a market stallFeeling permanently out of your comfort zone when travellingThe difference between customer service and true hospitalityCreative methods of business expansionBeing motivated by ‘the touchpoints of humanity’Support needed to alleviate difficulties faced by the hospitality sectorOvercoming the ‘paralysis of analysis’Links and references at: https://www.extrology.com/Get in touch: lee@extrology.comSponsored by Progresso Talent Partners: https://www.progressotalent.com/Produced by Podcast Labs: https://podcastlabs.co.uk/Send us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/