This is my very first Data Story for Season 2 and I'm super excited! Basically, I wanted to start talking about site data and traffic in a more interesting and creative way and my Data Story episodes are my first experiment into this. Abigail of Yeiou Paper Objects came along on this journey with me to start using her data to increase her email sign ups and keep experiment with her products to understand who her ideal audience way.

Get more information on the podcast at digimorphs.com/podcast