Summary: In this episode, host Ash Roy engages with entrepreneur and content creator Justin Welsh, delving into unique content creation strategies and the art of building genuine connections on social media platforms like LinkedIn and Twitter. Justin shares insights into his Creator Funnel concept, the LinkedIn funnel, and practical tips for crafting compelling content. He emphasizes the importance of authenticity, empathy, and consistency in building a personal brand and fostering meaningful relationships online. Throughout the conversation, Justin shares personal anecdotes, valuable advice, and actionable strategies for aspiring content creators and entrepreneurs.

Key Points:

00:32:06 - 00:33:29:

• The Creator Funnel Concept: Justin introduces the concept of the Creator Funnel, outlining stages from trust to authority expertise, community building, and monetization.
• Unique Knowledge Ownership: Justin emphasizes the importance of owning unique knowledge and repurposing content using his hub and spoke model.
• Creating Scroll-Stopping Content: Justin discusses techniques for crafting engaging LinkedIn posts, focusing on a compelling copy, calls to action, and profile optimization.

00:36:16 - 00:38:16:

• Topic Selection and Content Creation: Justin shares his approach to topic selection, highlighting six pillars of interest and his inspiration-driven content creation process.
• Course Creation Strategy: Justin discusses his approach to creating courses, emphasizing the importance of producing content that can later be structured into cohesive courses.

00:38:36 - 00:39:50:

• Audience Engagement and Newsletter Strategy: Justin explains his approach to audience engagement, focusing on providing options for consumers to access content without forced email sign-ups.
• Generosity and Empathy: Justin reflects on the principles of generosity and empathy in content creation and relationship-building.

00:40:02 - 00:43:29:

• Personal Motivation and Influential Figures: Justin shares his motivations and key influences, discussing the impact of kindness, generosity, and meaningful connections.
• Strategies for Engaging with Influencers: Justin advises against directly asking for favors from influencers, advocating for value-driven interactions and supportive actions.
• Building an Audience: Justin recounts his journey to building a significant following, emphasizing consistent content creation and value delivery.

00:46:07 - 00:47:13:

• Final Thoughts: Justin emphasizes the contextual nature of advice, encouraging experimentation and learning from mistakes. He shares his website for those interested in further insights.
• Gratitude and Closing: Host Ash Roy expresses gratitude for Justin's authenticity and insights, concluding the episode on a positive note.

Notable Quotes:

• "All advice is contextual, mine included... Try your best, learning from your mistakes, learning from what works and what doesn't work will be your unique path and unique journey." - Justin Welsh
• "Brand building isn't like a thing that you do outside of providing value for your audience. The value that you provide is the brand that you build." - Justin Welsh
• "The easiest way to grow an audience or grow a business or build your Twitter LinkedIn following is to try a bunch of stuff and figure out what works." - Justin Welsh

Resources:

• https://www.productiveinsights.com/podcast/159
• https://www.productiveinsights.com/podcast/389
• https://www.productiveinsights.com/podcast/75
• Justin Welsh's website: JustinWelsh.me