In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of Converse Digital, Tom Martin. Social media is often seen as a platform for broadcasting messages, but Tom sheds light on its potential as a powerful tool for prospecting, nurturing, and closing sales. He shares strategies on how to leverage these platforms to reach out to potential clients and create a journey that feels personal and human. Tom discusses the science behind human behavior and how tapping into these insights can lead to more effective marketing strategies. Knowing what drives your audience, you can tailor your approach to meet their needs and desires, leading to better engagement and conversion rates. The key takeaway is the significance of building meaningful relationships in the digital space. Tom Martin's expertise reminds us that a person is seeking connection behind every click, like, or share. As businesses and marketers, we must foster those connections and turn them into lasting relationships. Key Points from the Episode: Strategies for building meaningful relationships in the digital space Leveraging social media for prospecting, nurturing, and closing sales Prioritizing human connection and relationship-building in sales Understanding the science behind human behavior in sales and marketing About Tom Martin: Tom Martin is a seasoned professional with 30 years of experience in sales and marketing. Known for his no-nonsense and straight-talking approach, he is a veteran in the field. Tom is passionate about helping individuals "Sell Greatly" by transforming conversations into customers. As an internationally recognized keynote speaker, blogger, and founder of Converse Digital, he successfully combines his expertise in marketing and technology to educate people on leveraging digital channels for effective sales strategies. Tom's commitment to enhancing brand perception and Painlessly Prospecting is evident in his book, "The Invisible Sale," where he shares scientifically proven techniques to turn conversations into clients. About Converse Digital: Converse Digital is a leading organization that empowers businesses to achieve remarkable sales growth through innovative digital sales and marketing strategies. Specializing in teaching organizations how to "Sell Greatly," Converse Digital excels in turning conversations into valuable customers. The company's expertise lies in leveraging various digital tools, including email marketing, social media marketing, content marketing, and marketing automation, to optimize sales processes. Converse Digital guides clients in understanding and seamlessly integrating digital technologies and platforms by providing insightful advice and counsel. The organization's holistic approach aims to uncover invisible sales opportunities and convert prospects by Selling Greatly. With a commitment to enhancing brand perception and painlessly prospecting for new clients, Converse Digital is a trusted partner for businesses seeking effective and sustainable success in the dynamic digital scene. Tweetable Moments: 10:27 - "I value quality. I would much rather have five really good conversations of which I'll probably end up closing two to three, than a hundred where I might close one." Links Mentioned in this Episode: Want to learn more? Check out Converse Digital website at https://conversedigital.com/ Check out Converse Digital on LinkedIn at https://www.linkedin.com/company/conversedigital/ Check out Converse Digital on Facebook at https://www.facebook.com/ConverseDigital Check out Converse Digital on Instagram at https://www.instagram.com/conversedigital Check out Tom Martin on LinkedIn at https://www.linkedin.com/in/tommartinjr/ Check out Tom Martin on Twitter at https://twitter.com/tommartin Check out Tom Martin on Instagram at https://www.instagram.com/tommartin/ Check out Tom Martin on Facebook at https://www.facebook.com/tom.martin1 Check out Tom Martin’s book: The Invisible Sale at https://conversedigital.com/product/the-invisible-sale Check out Tom Martin’s newsletter Painless Prospecting at https://conversedigital.com/painless-sales-prospecting Check out Tom Martin new course at https://conversedigital.com/prospecting-in-pixels More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.