James Mulvany with Jason Barnard at Kalicube Tuesdays James Mulvany talks to Jason Barnard about podcasting. Wonderful conversation with James - loads of helpful advice about promoting podcasts (most of which I now need to take), plus some short and enjoyable meanders into some delightful anecdotes He's done more podcasting than I have had hot dinners (or something like that). So I will be asking the questions that will get him to help me understand how to better build my podcast audience. And I suspect that will spill over into building an audience around a brand with any type of online content. What you’ll learn 00:08 Introducing James Mulvany01:00 The benefit of live streams and podcasts02:24 Announcing the experiment with WordLift to build a Knowledge Graph04:20 What can you do to bring listeners to your podcast?06:10 How are you measuring your KPI (key performance indicator)?06:30 The use of call to action08:10 What does Brand SERP mean?10:10 What does the knowledge panel indicate?10:38 Introducing Radio.co, Podcast.co, Matchmaker.fm12:50 The 30 podcasts within 30 days16:08 Is it worth publishing a podcast on YouTube?16:53 Are short form clips on social media such as LinkedIn and Instagram worth it?18:16 What tools do you use to connect and find followers?20:30 Who are your audience?21:40 The importance of consistency and podcasts23:10 How to gain traction on Google, Apple and Stitcher etc? Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 2nd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>