Key Takeaways:
[4:24] – Jude shares a story about skydiving and courage
[7:07] – How do cohesive stories help build a compelling "case"?
[16:06] – The process Jude uses to get to know clients
[23:22] – How Jude's product and services evolved
[33:03] – Jude's 34 point checklist to determine whether he wants to work with someone
[39:12] – How Jude incorporates road mapping to transform his business
[48:56] – How to peel back the layers with five dramatic demonstrations
[53:07] – Why Jude values a story bank
[59:38] – What does happiness mean for Jude?
Resources:
Jude Charles’ Socials: