This week we are back to talk about all things SEO and digital marketing. We're going to talk about a little hack that I think oftentimes gets overlooked because we are in this mode of constant creation.We assume we need to reinvent the wheel. This is not true. Chances are you already have tons and tons of content that you've created at some point or another that you can go back to and squeeze a little more life out of. Tune in to discover just how to make your existing content work for you.In this episode:Updating content you’re already created for SEO purposes again and againSTEP 1: Look at the dataSTEP 2: Identify an aligned keywordSTEP 3: Update your content to reflect that keywordElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREEBIE: Find all of this information in one handy PDF - my blog post templateFind more Templates at NGCO ShopFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co