Today on the podcast our good friend, Tero Isokauppila, one of the founders of our favorite mushroom company, Four Sigmatic, joins us. Tero melts our hearts and our brains every time we hang., He recently came out with his second book, Santa Sold Shrooms. His company, Four Sigmatic, is a mushroom brand that has people all over the world obsessed with the everyday magic of mushrooms and what they do for vitality and health. We talk about what Tero has been up to recently, (he bought a ghost town!) and what having a company has taught him, especially in receiving customer feedback. We also talk about creating a good, comfortable culture in business + life, what the mushroom growing process is like, and we get a good laugh in about gifts that people send Tero. Tero also gives us the details on his new book, Santa Sold Shrooms, and what sparked the idea to write it.   We also talk about… Tero’s Ted talk addiction Four Sigmatic’s success + growth Tero being recognized in public The Four Sigmatic mushroom bus Famous mushrooms Holiday’s that have different meaning than we know Staying balanced Providing long term value + meaningful content   Find more to love at almost30podcast.com!   Resources: Learn more: teroisokauppila.com ; foursigmatic.com Instagram: @iamtero ; @foursigmatic   Read: Healing Mushrooms ; Santa Sold Shrooms Listen: Almost 30 episode 82 with Tero Learn more: yourpodcastpro.com   Upcoming Events: Almost 30 Tour | December 4th, Vancouver Almost 30 Tour | December 6th, Vancouver      Sponsors: Nutribullet | Use code ALMOST30 for 25% off at nutribulletbalance.com Thrive Market | Use code ALMOST30 to save 25% off your first order at thrivemarket.com/almost30 Brooklinen |  Get $20 off AND free shipping when you use code ALMOST30 at brooklinen.com   Skinny Dipped | Use code ALMOST30 for 20% off at skinnydipped.com Outdoor Voices | For 20% off your first order of $100 or more, visit OutdoorVoices.com/almost30 and enter ALMOST30 Honeybook | Use code ALMOST30 for 50% off the first year of Honeybook at honeybook.com The Almost 30 Podcast is edited by Podcast Masters This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices