“You need to recognise that your mental health is a muscle and it’s not a case of doing a 30 day cleanse and mediations and you’re all good. That’s not how it works.” What started off as a new way to eliminate the daily stresses of life in the city, turned into the UK’s favourite soft drinks brand. This week’s 40 Minute Mentor is Olivia Ferdi, the Co-Founder of popular CBD brand, TRIP. Coming from a law background, there were plenty of early stage challenges Olivia and her Co-Founder and husband, Dan, faced together and we loved learning more about their journey in today’s episode. Olivia shares with us: ➡️ The glamorisation of startup life [03:37] ➡️ Resilience and building a Founder mindset [05:23] ➡️ Her law career and transitioning to a startup [08:54] ➡️ More about our sponsors, Alchemist [16:30] ➡️ The inspiration behind TRIP [17:27] ➡️ Her stand-out milestones from her journey with TRIP [26:07] ➡️ How her law background has helped and sometimes hindered along the way [29:25] ➡️ Building a wellbeing routine that lasts [36:30] ➡️ TRIP’s exciting plans for the year ahead [40:40] ➡️ Why a “no” is never a “no” [43:37]  ⛳ Helpful links:➡️ More about Olivia: https://www.linkedin.com/in/olivia-ferdi/➡️ Check out TRIP: https://drink-trip.com/ 💙 A big thank you to our Sponsors:Alchemist - an industry leading learning and development company, whose learning journeys and experiences help organisations who want to grow, change or transform by putting the learner first to optimise organisational performance.To learn more about Alchemist and see how they work with some of the most innovative companies in the world, head over to https://thisisalchemist.com/40minutementor/  to find out more.  🏆 Want to partner with us? Do you want to get your brand in front of leading Startup Founders, Investors and C-Suite decision-makers, and attract some of the sharpest talent in the Startup/Scaleup scene? Get in touch with our Head of Marketing and Producer, Hannah to find out more about how we can co-produce content that will help you stand out and engage with over 40,000 loyal monthly listeners. You can reach her on hannah@jbmc.co.uk ⭐Enjoyed this episode?⭐️Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on https://ratethispodcast.com/40mm Learn more about your ad choices. Visit megaphone.fm/adchoices