One day in March I started getting regular inbound requests from my coaching form – I had no idea why. When I looked into it, it turns out that I was ranking at #2 on Google for “Podcast Coach.” 

Not to sound like a broken record…but I had no idea why. I didn’t feel like I was doing anything special. I didn’t do keyword research. I didn’t write content in a certain way. 

So I wanted to learn more. That’s why I sat down with SEO pro Lauren Gaggioli to get the real truth about search engine optimization in 2024. We cover a bunch of stuff from why quality human-written content will ALWAYS beat AI-generated stuff to the long-game SEO strategy that keeps paying off for years.

Plus, I get Lauren's real talk on whether social media is even worth it for driving traffic in 2024. Her perspective will not surprise you.  

If you're a solopreneur, blogger, or content creator feeling lost with SEO, you need to hear what Lauren has to say. Stop wasting time on strategies that don't work and start optimizing intelligently!

Top Takeaways

• SEO is about appealing to Google's bots and making your website discoverable for relevant search queries. BUT…Google prioritizes quality, human-written content over AI-generated or keyword-stuffed content.
• SEO is a long-term investment, and it's essential to commit to it for at least 12 months to see meaningful results. While social media can be useful for engagement, SEO is more effective for driving targeted traffic and revenue.
• Researching low-difficulty, high-relevance keywords and focusing on answering the questions your target audience asks is crucial for SEO success.

Show Notes

• Lauren Gaggioli
• Imperfect action will get you there
• The Marshmallow Test
• Keyword difficulty is more important than volume
• Mangools

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