In this episode, we discuss how clothing may provide a platform for delivering active ingredients in modern medicine. We explore the challenges of changing consumer behaviour and how getting dressed every morning could be utilized as an effective healthcare tool. We look at how these new fabrics can help people address their health concerns through everyday apparel. Our special guest was Jordan Schindler, CEO of Nufabrx, a company that uses medicated fabrics to provide relief directly through clothing. Jordan was more than happy to discuss a range of topics, including how developing a new product category took years of research and development as well as expert help, creating successful products, consolidating the supply chain's advantages, filling weaknesses and addressing blind spots for entrepreneurs, critical changes in both Jordan’s business and personal life since he started the company 10 years ago. Listen to the episode now to learn more about how clothing can be used for health care and what challenges Jordan faced when he started his own business!