In this episode Gary talks about how social media can hurt your personal brand. Social media has arguably become the most powerful media platform, however, social content has also led to the downfall of several businesses that misused the marketing platform, and destroyed their reputation or wasted a ton of money. Not every brand needs to be funny or clever. Over on social media your brand should be welcoming, entertaining and show that you're not all business. But keep your ideal clients in mind. If you're providing them with a serious and vital tool for running their mortgage business, you shouldn't necessarily be sharing dancing videos on your social channels. From motivation to mindset, personal branding to perseverance, you will learn tried and tested ways to generate leads, increase your sales and build a strong lifestyle business. Gary Das takes you on an entrepreneurial journey of education, inspiration, and motivation to help you become a Pro of your industry! What Is Covered In Today's Episode Of The Financial Pro Podcast: How to responsibly use social media for business How much is 'too much' when posting on social media Focusing on your ideal client when creating a content How social media could ruin your business Channels: Visit Financial PRO website www.financial-pro.com Follow Gary Das on Facebook and Instagram If you want to find out more about the CPD accredited Mortgage Adviser PRO course please visit www.financial-pro.com/courses