Listeners this week we have a conversation with Richard Montañez.Richard Montañez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos--the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montañez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several non-profit boards and is widely recognized as one of the most influential Latinos in corporate America. Richard Montañez and his family live in SoCal California.During our conversation we talked about:Why he kept his life private for a long timeThe cookie story and how he grew up in Guasti CaliforniaGrowing up Latino in the 60sOf course, the Hot Cheeto storyHow his wife Judy influenced his driveHow he decided to begin practicing the future him, and how he started acting as suchHabits he's cultivated throughout the yearsWe played a fun intuition game"Hood Leadership"We geek out on the etymology of words, if you know me, I love exploring the roots of the wordsHis framework of Pioneer, Settler, and Purposeful LeaderThis episode was brought to you by the Small Biz Sponsorship Program:Are you a business owner and you'd love to hear the name of your business at Cafe con Pam? Well, your wish has been granted. We have reopened applications to the Small Biz Sponsorship Program which allows small businesses the access to promote their company in this very show you're listening to right now. I wanted to make this accessible to all businesses so you can start promoting your company with $50. I know you're ready, all you have to do is complete the application at smallbizsponsor.com TIMESTAMPS:12:11 living as a community when he was a child12:52 being latino in the 60s14:25 learning that 'dark people get treated differently' as a child15:13 the cookie story16:43 get in the cookie line17:18 the antidote to fear19:55 'how smart you are' vs. 'how you are smart'21:09 the importance of faith22:42 getting the janitor job24:28 'Act like an owner'28:23 latinos are born entrepreneurs29:29 his goals with his children30:45 practice a future you33:50 the type of books a leader should read35:00 influencing 'the right ones'35:31 write everything down39:43 growing up in the barrio42:19 how to survive poverty vs how to scape it43:50 his relationship with money46:04 impostor syndrome47:20 the legacy49:44 levels of leadership Follow Richard on all things social:InstagramTik TokAmazon Follow Cafe con Pam on all things socialInstagramFacebookhttp://cafeconpam.com/Join the FREE Cafe con Pam ChallengeJoin FREE online Recovering Procrastinator Manis Community! stayshining.clubJoin PowerSisters! Findmypowersister.comSubscribe, rate, review, and share this episode with someone you love!And don't ever forget to Stay Shining!Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.