Marketers have a huge asset at their disposal that they rarely utilize. I'm talking about customers. Commit to talking with customers across multiple platforms (including direct one-to-one calls, LinkedIn, communities, and anywhere else they hang out daily) and you will learn more about your business in a month than you would in a year of listening to sales calls. In this episode, Chris outlines how he discovered marketing's role in customer research, how powerful it is, and why you need to start doing it in 2022.

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