Real people. Real stories. Real moments. Locally created social content can connect with your customers more than generic brand content ever could. At least, that's the thinking behind Greene King's social strategy. Leveraging its local teams was a mammoth task for the pub chain, which owns over 2,000 pubs and multiple sub-brands across the country. But with over five million fans across its social channels, the UK's biggest pub retailer and brewer is clearly doing something right. In this episode from SocialMinds Live, discover how you can balance global brand building with leveraging local communities on social, including: How to empower your employees to be creators Why you should produce a framework for success (Hint: You don't want local teams sharing memes every day) What you can do to get buy-in from internal stakeholders Download our key takeaways report from SocialMinds LIVE now.