Send me a messageIn this episode of the Sustainable Supply Chain Podcast, I’m joined by Barry Bradley, Global Supply Chain Leader at Crisp. We dive into how Crisp's data collaboration platform is revolutionising the retail and CPG industries by optimising supply chain decisions through seamless data flow.Barry shares his journey from inventory planning at Target to joining Crisp, driven by a passion for addressing inefficiencies in supply chains. We discuss Crisp’s ambitious mission to create zero-waste supply chains and the pivotal role of data sharing in achieving this goal. Barry explains how real-time data insights help companies reduce food waste, manage inventory more effectively, and improve overall supply chain efficiency.One of the standout case studies Barry mentions involves UNFI, where Crisp’s platform significantly enhanced inventory management and reduced spoilage risk. We also touch on the common myth that sustainability is costly, with Barry providing a nuanced view on how data visibility can drive cost savings and business growth.Moreover, Barry provides insights into how AI and advanced analytics are being utilised at Crisp to improve forecasting, assortment planning, and overall supply chain management. We round off with a discussion on the future trends in supply chains, highlighting the importance of collaboration, change management, and strategic planning.For those keen on leveraging data for supply chain sustainability, you'll love this episode. You can find more about Crisp and their innovative solutions on their website, gocrisp.com, or follow them on LinkedIn and/or Elevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.