# 016 You only get one chance to make a good first impression. When it comes to your business or brand, copywriting is arguably one of the most important things when it comes to making that impression. The problem is that we are not all expert copywriters. That is why I brought Kate Bradley on the show today.Kate is the CEO of Lately and she is here to talk with us about how to improve our writing skills so we can make that good first impression, build a lasting connection, and hopefully, make more sales.In this episode we cover tips to help you write better sales pages, social media posts, and email newsletters. Kate also talks specifically about the process she uses when trying to position herself, and the Lately brand, online.This episode is packed with a ton of value. You're not going to want to miss this one!If you want to get any of the notes, transcript, or links discussed in this episode, make sure you check out the Episode 16 Show Notes.