052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully
Kyle Tully On Specific Mindset Techniques to 10X Your Prices
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Resources Mentioned
* http://productiveinsights.com/hire
* http://consultingtycoon.com
Books Mentioned
* Scientific Advertising
* Theory of Constraints
* Power of Full Engagement Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal by Loehr, Jim, Schwartz, Tony [Free Press,2005] [Paperback] Reprint
Related / Mentioned Podcast Episodes:
* Episode 001 – Neil Patel on Branding, Client Selection and Investing
* Episode 002 – James Schramko on Recurring Income Models
* Episode 018: Buck Rizvi on How To Build an EIGHT figure Business Using The Right Systems And Culture
* Episode 022 – $50 Million and Counting
* Episode 048: John Logar On How to High Value Consulting Techniques To Increase Profitability
* Episode 050: James Schramko On Frameworks for Business Profitability
Key Points (Timestamps)
* 00:41 — Intro and overview
* 02:04 — Discussion around why pricing isn’t the only factor when making an offer to a client that actually converts
* 02:40 — 80% of the market isn't price focused. There are other factors e.g. Results, you can generate, timeframes you can turn it around
* 03:42 — Discussion around how to get comfortable comfortable with value-based pricing
* 05:33 — The importance of having high-level strategic conversations with customers
* 06:51 — How to use a business partnering approach to aligning yourself with the customer’s strategic results
* 08:57 — The difference between positioning yourself as someone offering solutions (as opposed to commodities)
* 10:21 — Value based pricing - how to position yourself as a person delivering value
* 10:29 — Factors Kyle looks to when pricing his services
* What would the value be if he did it for his own business
* Value based factors e.g.
Share This Episode
* Click To Tweet
* Share on Facebook
Resources Mentioned
* http://productiveinsights.com/hire
* http://consultingtycoon.com
Books Mentioned
* Scientific Advertising
* Theory of Constraints
* Power of Full Engagement Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal by Loehr, Jim, Schwartz, Tony [Free Press,2005] [Paperback] Reprint
Related / Mentioned Podcast Episodes:
* Episode 001 – Neil Patel on Branding, Client Selection and Investing
* Episode 002 – James Schramko on Recurring Income Models
* Episode 018: Buck Rizvi on How To Build an EIGHT figure Business Using The Right Systems And Culture
* Episode 022 – $50 Million and Counting
* Episode 048: John Logar On How to High Value Consulting Techniques To Increase Profitability
* Episode 050: James Schramko On Frameworks for Business Profitability
Key Points (Timestamps)
* 00:41 — Intro and overview
* 02:04 — Discussion around why pricing isn’t the only factor when making an offer to a client that actually converts
* 02:40 — 80% of the market isn't price focused. There are other factors e.g. Results, you can generate, timeframes you can turn it around
* 03:42 — Discussion around how to get comfortable comfortable with value-based pricing
* 05:33 — The importance of having high-level strategic conversations with customers
* 06:51 — How to use a business partnering approach to aligning yourself with the customer’s strategic results
* 08:57 — The difference between positioning yourself as someone offering solutions (as opposed to commodities)
* 10:21 — Value based pricing - how to position yourself as a person delivering value
* 10:29 — Factors Kyle looks to when pricing his services
* What would the value be if he did it for his own business
* Value based factors e.g.
Activity