What if the same playbook that made cigarettes addictive is now being used to make our food irresistible? This week we're exploring Ariana Huffington's eye-opening piece about how Big Food borrowed tactics directly from Big Tobacco, using the same scientists and brain research to hook us on ultra-processed foods. We dig into a groundbreaking lawsuit that's drawing explicit connections between food companies and tobacco giants, and why this might be our "big tobacco moment" for the food industry. From a 1962 memo revealing that tobacco companies saw themselves as being "in the flavor business" to the staggering health costs we're paying today, this episode connects the dots between corporate strategy and our current health crisis - and explains why there's actually reason for hope.

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