In this episode of the Wisepreneurs podcast, Paula Ronan, an experienced marketing consultant based in Ireland, shares her valuable insights about her journey and the marketing landscape. We speak about her transition from corporate marketing in London to freelancing in rural Ireland, the distinct business cultures, and her experiences adapting to them. She elaborates on the importance of understanding your target market, maintaining brand values, and effectively utilising marketing strategy. Paula advises on the discipline required to work efficiently from home, continuous learning, and work-life balance.Mentioned in the PodcastMini MBA in Marketing with Mark Ritson https://mba.marketingweek.com/marketing/Mini MBA in Brand Management https://mba.marketingweek.com/brand-management/Connect with Paula RoninLinkedIn https://www.linkedin.com/in/paularonan/Website https://ronanmarketing.ie/Twitter https://twitter.com/paularonan Practical ideas for independent professionals building practice on their own terms. Arrives Tuesday. Subscribe free at wisepreneurs.com.au Support the showConnect with Nigel Rawlins website https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneurs Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get: Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur https://wisepreneurs.com.au/newsletter