More with less -- That's the objective of evolution, to remove waste and optimize for value and efficiency. Darwin was right: Life is a game of "survival of the fittest"... Only the strong survive. If you want your business to survive the evolutionary arms race, you must continuously improve efficiency. The best way to do that is to "machine everything". Eliminate the need to think. Squeeze every ounce of utility out of every resource possible, and then figure out how to squeeze some more. If you don't, you'll cease to exist.