The CPG Guys are joined in this episode by Jeff Malmad, global head of commerce at Mindshare. He is also the host of our weekly programming on Tuesday's - the retail media minute. Jeff's previous episode can be found here and is one of our top performing episodes of all time to the day : 'the ABC's of retail media' https://podcasts.apple.com/ca/podcast/the-abcs-of-retail-media-with-mindshares-jeff-malmad/id1517335575?i=1000567672015Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/Follow Mindshare online at: https://www.mindshareworld.com/Jeff and Sri have a discussion on the following : note - Sri and Jeff had a back and forth discussion vs our standard format of 8 questions.1. Your first episode of the Retail Media Minute launched almost 2 years ago.  What are some of the biggest changes you’ve seen in retail media and commerce marketing since then?  2. So many retailers and companies have launched retail media networks over the past couple years – what has surprised you about the moves you’re seeing in this space? 3.  You’ve talked before the convergence of ecommerce with the in-store experiences. What would you like to see more of from retailers and brands here? 4. We can’t talk about ecommerce without talking about AI. What are some of the interesting use cases you’ve seen for AI in the retail media space?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify  AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.