Meghann Butcher is the CEO and founder of RepSpark Systems, the leading B2B eCommerce platform. RepSpark offers cloud-based software applications for sales and eCommerce, specifically designed for the apparel, footwear, and accessories industries. The platform focuses on wholesale businesses, enabling brands to sell intelligently and efficiently. Butcher cofounded RepSpark Systems 15 years ago with a vision to revolutionize the wholesale process. Her entrepreneurial journey began in Southern California, influenced by her father's work in the apparel industry. Early in her career, Butcher gained valuable experience in sales analytics within multi-brand apparel and footwear and as a litigation consultant. In 2007, Butcher took the foundational idea from her father's business and developed RepSpark, addressing critical inefficiencies in the wholesale brand-retailer relationship. Under her leadership, RepSpark has experienced strategic and sustainable growth, becoming renowned for its exceptional customer satisfaction and innovative solutions. Those include a digital catalog, comprehensive reporting, and the upcoming RepSpark payments feature that is poised to uncomplicate the payment experience for brands so they get paid faster. Butcher has built a strong team and fostered a company culture that values work-life balance, collaboration, and continuous improvement, which has led to RepSpark landing on the Inc. 5000 list for two years in a row. Butcher is a magna cum laude graduate of Vanderbilt University, and holds two undergraduate degrees in Psychology and Communications, with a minor in English. She was recognized as a Top 50 Women Leader of LA in 2023. Outside of her professional achievements, Butcher is a dedicated mother of three and enjoys activities like hot yoga, which help her maintain a balanced and fulfilling life. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.