In this conversation (one of my favorite interviews ever), I talk with Noah Askin of the University of California at Irvine about why some popular children's books, songs, and movies seem to last forever. Is it because the successful ones are similar but different? Is it a fluke? Is it the marketing? Or is it the story that the song/book/movie/anything tells, or is, or is it perhaps the story we make of it. Noah Askin is Assistant Professor of Teaching Organization and Management at UC-Irvine in the Paul Merage School of Business. Prior to his arrival in Southern California, he was an Assistant Professor of Organizational Behavior at INSEAD, where he directed and taught multiple Executive Education programs in addition to teaching the organizational design and leadership core course in the MBA program. He has a popular TEDx talk on what makes popular songs succeed.Mel Rosenberg is a professor emeritus of microbiology (Tel Aviv University, emeritus) who fell in love with children's books as a small child and now writes his own. He is co-founder of Ourboox, a web platform with some 240,000 ebooks that allows anyone to create and share flipbooks comprising text, pictures and videos. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/film