AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy

The Big Impression

EpisodeJul 26, 202320m

AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy

The Big Impression

EpisodeJul 26, 202320m

AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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