How to Write a Podcast Description That Grows Your Podcast Downloads

School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

Episode • Jan 23, 2023 • 41m

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time.

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YOUR PODCAST DESCRIPTION

While every show is different, and thus, every description is different there are some items you may want to include:

Get Them Saying Yes

By stating an obvious truth, you show that you "Get" your audience and get them saying, "yes."

Frequency, Format, and Facts

This can be your schedule (Frequency). Your format (solo, interview, panel, narrative). Facts: Accomplishments of the host to establish street cred and answer, "Why should we listen to you?"

Who is This For?

By specifically identifying who the show is for, you better attract your target audience.

Why Should They Listen?What value and/or what benefit is the listener going to walk away with?

Call to Action

Your call to action in your description (as this will be seen in all the apps) should be to play or, even better, follow/subscribe. Regarding asking them to go to your website or other calls to action, do those in episodes AFTER they start listening.

YOU DON'T BENEFIT UNTIL YOUR AUDIENCE BENEFITS.

Other Options

Some people like to start of with a question.

THE FORMAT OF MY DESCRIPTION IS OFF

This is another reason to keep your description short. The more paragraphs you want and bold, italics, etc it is going to look weird. In most apps, the description is simple text. If you do include links, they won't work.

All you can do it enter things the right way and hope for the best.

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23

Mentioned In This Episode

Creating a Promo For Your Show Episode 858

Getting Your Podcast Unstuck Episode 861

Celebrity Impostor Syndrome

Marriage Advice from the Divorced Guy