Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel ShapiroSound To Screen: How To Shoot Video That Doesn’t Suck by Steven Goldstein…as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is moderating the webinar Archives to Earbuds: Podcasts for Cultural Institutions, and Signal Hill Insights’ Jeff Vidler discusses takeaways from the newest Sounds Profitable study The Power of Brands in Podcasts.
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...