Can you believe it has been 2 years since Lindsay was last on the podcast? (Neither can we!) Today Michelle and Lindsay dive into Hotel Lobby Candle: from stories behind their collections and favorite scents to pair up to being an influencer brand with a loyal fan base. If you were ever unsure of starting a candle obsession, this episode will turn that around for you and entice you to hit "add to cart." Lindsay Silberman is a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. When Hotel Lobby Candle first launched in October 2020, the candles sold out in 24 minutes, garnering interest from luxury retailers like Neiman Marcus. They now carry the brand both in-store and online. Prior to launching her candle brand and lifestyle blog, she spent a decade as a magazine editor covering travel and beauty for outlets like Vogue, The Wall Street Journal, Town & Country, Elle Decor, and GQ. She splits her time between New York City & Miami with her proud Instahusband (whose Instagram handle is, in fact, @instahusband) and her mini dachshund, @longhairpierre. ------------------------- In today's episode, we cover the following: Hotel Lobby Candle origin story and coming up with the name Creating their signature scent How they approach creating scents and exploring their various collections What sets Hotel Lobby Candle apart from other candle brands The differences between paraffin and soy candles Their concierge and leaning into a true five-star experience for their customers How strong their community is and the eloquent reviews they receive What's next! ------------------------- RESOURCES: Episode 033: Hotel Lobby Candle Origin Story with Lindsay Silberman ----------------------- Guest info: To follow Lindsay's adventures, you can follow her on Instagram and TikTok @lindsaysilb and view Hotel Lobby Candle's intoxicating products on Instagram and TikTok @HotelLobbyCandle or visit their website, hotellobbycandle.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard