In this episode, we delve into the dynamic world of live streaming with the renowned expert, Ross Brand. As we explore the rise of AI and automation in the digital landscape, Ross emphasizes the unique power of human connection and authenticity in live video. Learn how to leverage live streaming to engage with your audience, drive business growth, and make a lasting impact.

Key takeaways from this episode:

1. The enduring value of live streaming in a world inundated with automation.

2. The pivotal role of human personality and connection in content creation.

Strategies to reach your target audience and enhance your brand through live video.

3. Why YouTube stands out as a valuable platform for long-term content discovery.

4. The business metrics that truly matter in live streaming success.

Join us for an insightful conversation that will inspire you to harness the power of live streaming in your business strategy. Whether you're new to live video or a seasoned pro, Ross's wisdom and insights will help you stay ahead of the curve in 2024.

00:00 Introduction and Welcome

00:34 Guest Introduction: Ross Brand

01:33 The Importance of Live Video in the Age of AI

03:21 The Power of Authenticity in Live Streaming

04:15 The Role of AI in Content Creation

04:45 The Human Element in Business

05:21 The Impact of Video Content on Social Media

07:37 The Benefits of Short Video Clips

07:57 The Efficiency of Live Streaming

10:47 The Value of Live Streaming for Business

14:01 The Role of Live Streaming in Building an Audience

23:06 The Best Platforms for Live Streaming

25:48 Connecting with Ross Brand

26:46 Conclusion and Farewell

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Visit Ross Brand’s social media pages:

Website: https://livestreamuniverse.com/

LinkedIn: https://www.linkedin.com/in/rossbrand

Instagram: https://www.instagram.com/rossbrand1/?hl=en

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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