Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. This hidden gem is often overlooked by store owners (and your competition.) Brett Curry, author of The Ultimate Guide to Google Shopping, joins us to walk through setting up profitable product listing ads. Brett Curry is the CEO of OMG Commerce. Brett started his first marketing agency in 2003 and launched his first search engine marketing campaign in 2004. After some early big wins, Brett was hooked. Now he leads a team of SEO and SEM professionals serving ecommerce clients. Brett is also the host of the eCommerce Evolution podcast aimed at bringing you what's new and what's next in the world of eCommerce. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Why is Google Shopping such a powerful channel for most online merchant? What are some common Google Shopping mistakes you see merchants making? What are some quick win tips for better Google Shopping results? Links: The Ultimate Guide to Google Shopping Google Shopping for Merchants Google Shopping App OMGcommerce [eCommerce Evolution](http://ecommerceevolution.com/"eCommerce Evolution") Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com