From a theater and tutoring background to founding Higher Scores, an SAT/ACT prep company, Lauren Gaggioli showcases her adaptability and entrepreneurial spirit. After successfully growing Higher Scores and selling it in 2021, Lauren shifted her focus to helping entrepreneurs master organic SEO strategies. She emphasizes the importance of taking imperfect action and refining skills through experience, encouraging aspiring business owners to embrace this mindset. In her approach to SEO, Lauren advocates for using tools for effective keyword research and suggests conducting regular SEO assessments. She highlights the significance of consistent content creation, advising that at least one well-researched blog post be published monthly. Lauren also stresses the need to maintain a unique voice in content while balancing the use of AI in content creation. For those looking to enhance their online presence, Lauren offers a valuable resource: a free DIY website audit available at her website. This audit is an excellent starting point for entrepreneurs seeking to improve their website’s performance and visibility. Don’t miss out on the opportunity to elevate your digital strategy We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.