In 2018, Lottie Dalziel scribbled down a New Year's resolution: Do better for the planet. Unlike most of us, she actually followed through.  Frustrated by the lack of practical and authentic eco-friendly products on the market, Lottie decided she’d take matters into her own hands. While most startups take years to refine their product, test the market, and strategise their launch, Lottie built Banish – a marketplace and education platform focused on environmental responsibility – in just two weeks.  Her secret? A low risk, cost-effective approach and a willingness to let her customers feedback shape the start-up... This is how she turned a gap in the market into an expanding business.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  For more information on Banish check out their website or grab a copy of Lottie’s new book ‘365+ Ways to Save the Planet and your Money at the Same TIme’.   If you want to hear Lottie speak further on sustainability, subscribe to Banish’s podcasts; ‘How To Save Our Planet’ and ‘Sustainability Further’.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.