Podcasting is an Ad Bargain, Retail Media's Audio Future, & More

Sounds Profitable

EpisodeApr 5, 20249m

Podcasting is an Ad Bargain, Retail Media's Audio Future, & More

Sounds Profitable

EpisodeApr 5, 20249m

Here's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experience boosts Gary Clark Jr.'s Spotify numbers, retail media networks are starting to see the appeal of audio, and over 50% of surveyed Americans are cord-cutters. Find links to everything covered in this episode and read the full write-up here on Sounds Profitable.

Top comments

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...

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