Join me as I sit down with Leif Babin, former U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front. In this episode, Leif shares the fascinating story behind the launch of one of the most successful books ever published.With a background as a Navy SEAL and recipient of prestigious awards including the Silver Star, two Bronze Stars, and a Purple Heart, Leif brings a wealth of experience and wisdom to the table. He co-founded Echelon Front, a renowned leadership consulting company dedicated to helping individuals and organizations build high-performance winning teams.During our conversation, Leif and I delve into the journey that led to the creation of Extreme Ownership. Drawing from their own combat experiences, Leif and his co-author Jocko Willink recognized the universal application of their leadership principles in any team or organization. They embarked on a mission to share these invaluable lessons with the world, while humbly representing the SEAL teams and honoring fallen servicemen.Leif discusses the decision to co-author the book and the desire to provide actionable leadership insights rather than simply writing a memoir. He emphasizes the importance of maintaining control over the end product and ensuring that the book accurately reflected their intentions and the true spirit of their experiences.Discover how Leif and Jocko navigated the writing process, avoiding ego-driven pitfalls and staying true to their mission. Leif also sheds light on the strategic marketing approach they employed to spread the message of Extreme Ownership and empower readers to apply the principles in their personal and professional lives.Don't miss this captivating episode as Leif Babin shares his remarkable journey from Navy SEAL to influential author and leadership expert. Gain insights into the power of Extreme Ownership and learn how to apply these invaluable lessons to achieve success in any endeavor.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki