This episode we learn all about Cassidy Lynne as she shares her journey into photography and social media success. She started in college, joined the photography team, and quickly became a leader. She started her own business and began posting educational content on social media. Her growth was slow but consistent, and she found that combining different types of content, such as voiceovers, text, and clips, worked best. She advises teaching what you know and focusing on your strengths. Cassidy emphasizes the importance of staying up-to-date with social media trends and observing your own user behavior. She also highlights the effort and planning that goes into building a social media presence. Cassidy shares her content creation process and the importance of staying current with trends. She emphasizes the need to experiment with different types of content and analyze what resonates with the audience. She advises photographers to trust their gut and only take on opportunities that align with their goals. Cassidy also discusses her tech stack, including CRM, editing software, and marketing strategies. FOLLOW CASSIDY: https://www.instagram.com/cassidylynne/ or check out her website: https://cassidylynnephoto.com